When starting this business I had to start from scratch. From what my overall vision would be, all the way to packaging. With such a huge undertaking I knew I could not do it alone. I turned to my business coach and a small selected group of close individuals who have always been supportive. I also included my two kids. After all, the cheesecakes were originally created to help me raise funds in order to allow them to participate in extracurricular school activities. They both always felt I should have been in this business many years ago, and so they were thrilled when I finally took on this venture.
The name was especially important to me. It had to really feel right. Many names were tossed out but Mama Cheesecake kept coming up. Honestly, I wasn’t sure about it at first. Then one day while driving home I thought about my grandmother. In that moment I thought, “OMG it’s Mama”! I suddenly remembered as children and even into adulthood, we all referred to her as Mama. At that very moment I smiled and thought, yes it has to be Mama Cheesecake. Now that the name was settled, it was time for the marketing research to begin. So I hit the ground running and never looked back.
I had only been operating Mama Cheesecake for a year when I was chosen to take part in the Restart Project. Hosted by Gweneth Paltrow and Tracy Anderson and produced by Ryan Seacrest Productions, this show highlighted women, much like myself, who overcame all types of challenges in their own lives. The online video series (which is highlighted in the post below) allowed me to share a little bit more about my history and start of Mama Cheesecake. Juggling two kids on my own and working another full time job to fund what really mattered to me wasn’t always the smoothest road to manage. You know what they say, “sometimes you have to fall to get back up”. And boy, fall I did. Several times in fact. But I knew that each time I got back on my feet I would be faster and stronger then ever. And I was. I realized that no matter what my past circumstances were, feeling sorry for myself was no longer an option. Instead, I decided to not only get back up, but to fly. It was because of this new found confidence in myself that I did not mind sharing what happened to me back in 2006-2007 with the show. I actually felt honored to be selected to be a participant with the Restart Project. This gave me a platform to share my story in the hopes that it would reach someone out there who could gain something from it. I know it get’s so unbearably hard sometimes. I know how alone and weak fear can make you. I remember how it feels to think you’ll never get out of the dark. But I did, and so will you. Always walk with your head held high- no matter how badly you feel you have messed up. You are taking on a fight that most people are afraid of, and that is to be respected. Be honest- to yourself and everyone around you or you can’t really get to the bottom of the problem. Last but not least, always be loving and forgiving. You will make mistakes, but your path will be found as long as you don’t give up! When you finally get to that clearing and see all that you have overcome it will make the outcome sweeter than you have ever imagined.
It is my hope that this video will help you to see a little of yourself in my story and that it will help give you a little nudge to take the next step to go out there and make things happen for yourself. We all make mistakes, we all run into issues, we all have our own stories. Some we are proud of, and some we are not so proud of, but nevertheless, all these pieces make up who we are. I am very fortunate to say all my puzzle pieces have finally come together and I am excited to say that my story is headed straight for it’s own delicious happy ending.
Many thanks to Small Wonder Designs. They are a truly remarkable business who believe in “big ideas to move your small business forward”. They can do web design, web enhancement/SEO, graphics and video promos; they are awesome!
If you’d like to watch the full video from The Restart Project please go to our Press page.